About the Basic Build WordPress Theme

(A quick note: I included a Full Width Slider on this page. It is one of the options available in the Basic Build WordPress theme. To see a full range of other layout and styling options, check out the Everything but a Slider page).

My name is Bert Hixson. I have been designing and developing websites since 2010. Specializing in WordPress, I have built 100’s of  WordPress sites through my business at BasicBuild WP.

I have also worked as a freelancer for other web design agencies and providers, building highly functional, performance-based WordPress themes for businesses such as Kline May, Miura Boiler, and IntoRQ. (While working with Site Care).

Read more about me and my work on LinkedIn.

Initially, I would build each WordPress theme from the ground up. Often completely rewriting and incorporating the same features across different projects. However, with time, I would create code snippets and then save them offline to be used for other website projects. Regardless of the design specification, I could incorporate the saved code without having to rewrite it. I would, however, need to style it to fit the project.

While this process does save time, there would still be more work required to make the whole site work properly. I still had to build out the rest of the website since it was only code snippets saved.

I also looked at using Page Builder themes. A page builder is a theme (or plugin) that allows web developers and users to build and design responsive pages with less technical know-how. However, I soon realized; while this type of page builder may be a tempting time-saving option, in all reality, they are not the best option for optimal development. Page builders create bloated websites, restrict design options, and are not optimal for SEO. Especially website performance!

That in itself is the biggest complaint I have. Just how much slower sites built with page builders are.

Basic Build WordPress Theme

With that said, I have developed a lightweight WordPress theme that is the best of both worlds. (BBWP for short)

It works somewhat like a page builder by providing design and feature options, but it does not have performance issues. Performance scores are often 30+ percentage points higher compared to page builder sites I redeveloped using BBWP.

In part, because the BBWP theme scripts are only loaded if a specific option is selected. And there are not a lot of scripts to begin with. Every page builder I have seen, as well as so many “pre-built” themes, often load dozens of scripts – on every page – regardless if required.

The BBWP theme includes all the code snippets required to build and style page items such as flex columns, carousels, slide shows, masonry layouts, timelines, tabbed content menus, custom 404 pages, and more. You will have options to style elements with each layout.

The included ACF Pro JSON file contains all the available options for both pages and posts. Additional styling and layout options are also available in the global theme options page. (SASS files also included).

The Basic Build WordPress theme, powered by WordPress, Advanced Custom Fields (ACF Pro), and Font Awesome, is easy (and fun) to use.

Developing with the Basic Build WordPress Theme

Using this combination of tools, I found designing web pages easy to build and cut development time to at least half. My clients have been happier with the turnaround time and even more so with the performance.

So, I have made this theme available for purchase to any WordPress developer looking to build websites effortlessly (and faster) without sacrificing quality and performance. All you need is WordPress, the Basic Build WordPress theme, and your Advanced Custom Fields account. The Basic Build WordPress theme includes the appropriate ACF export JSON file for importing, allowing all available options to build that ideal, lightweight WordPress website.

The Basic Build WordPress theme comes ready to use with Font Awesome icons. Just enter the appropriate icon class names where applicable. If you have a Font Awesome Pro Kit ID, enter the kit number in the theme settings to take advantage of all Font Awesome Pro icons.

Contact Me

Contact me today with questions. I will respond within one business day. Opportunities are available for early, pre-release purchases.